Let’s get one thing straight: video isn’t optional anymore.
If you’re not using it to promote your brand, you’re probably living under a rock (or worse, still relying on plain ol’ text posts). At Talley Media, we’re here to drag your brand into the 21st century with a video strategy that actually works.
Let’s break it down.
Section 1: Making Promotional Videos That Don’t Suck
Everyone loves a good promo video. You know, the ones that actually catch your attention and don’t put you to sleep. But if you’re going to create a promo video, don’t just wing it with your iPhone and call it a day. First, you’ve got to decide why you’re even making this thing. Launching something new? Running a sale? Trying to introduce your brand because your website is as mysterious as a secret society? Whatever it is, nail down the goal.
Next up is the script. Please, please keep it simple. Nobody wants a convoluted mess of jargon or a five-minute manifesto. Think short, snappy, and clear.
Your visuals should back up your message, so skip the cheesy stock footage and get real. Show your product in action, make the transitions pop, and wrap it all up with a strong CTA. And if you’re not telling your audience what to do next, what’s even the point?
Section 2: Social Media Videos Aren’t Just for TikTok Teens
If you think social media is just where teens lip-sync and point at text bubbles, you’ve been living in a cave. Social platforms are your playground for reaching real people, and video content is your playground equipment. But here’s the thing—each platform has its own vibe, so don’t just copy-paste your YouTube video to Instagram and hope for the best. Tailor your content to fit the platform, because nobody wants to watch a 20-minute tutorial on TikTok.
On Instagram, keep it short, pretty, and trendy. For LinkedIn, skip the dancing and focus on something a bit more, let’s say, professional. And while we’re at it, use your customers! User-generated content is the modern version of a friend’s recommendation. Let them be your unofficial brand ambassadors, and don’t be afraid to go live and give people a peek behind the curtain. A live stream showing off your latest shoot or new office setup? Now that’s engaging.
Once you’ve uploaded, don’t just pat yourself on the back and call it a day. Check the metrics, see what’s working, and do more of that. It’s called data, people. Use it.
Section 3: Explainer Videos: Because Some People Still Don’t Get It
Look, if your product or service needs more than two sentences to explain, you should probably make an explainer video. At Talley Media, we make these all the time because—shockingly—people like being able to understand things without getting a migraine. Explainer videos simplify the complicated stuff and present it in a way that even your grandma can understand.
Now, you’ve got options. Want something animated and fun? Go for an animated explainer. Need to show some real people (and prove you’re not a bot-run scam)? Do a live-action explainer. Want to look like you’re actually teaching something? Whiteboard videos are your friend. Just make sure your script is tight and doesn’t meander off into “who cares” territory. Pair the script with engaging visuals and bam, you’ve got yourself a solid explainer video.
But remember, a great explainer video doesn’t do much if nobody sees it. Share that masterpiece on your website, blast it on social media, and throw it into your email marketing campaigns. Basically, make sure anyone with an internet connection can’t avoid it. And if they’re still confused after watching it, well… maybe it’s them, not you.
If you’re ready to stop blending into the digital abyss and start standing out, video marketing is your way up and out. Promotional videos, social media clips, explainer videos—they all have their place, and they can all be game-changers for your brand. So, if you’re tired of guessing and want to get it right, let Talley Media show you how it’s done. Give us a call (or don’t, but you’d be missing out).
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