How Digital Marketing Took Our Home Staging Business from Local Secret to Statewide Success

By DeLUXE Home Staging | Guest Post for Talley Media

When we first launched DeLUXE Home Staging, our mission was simple: help homeowners and real estate agents sell homes faster and for more money through cozy, thoughtfully styled staging. We knew the value we brought to the table, staged homes sell 78% faster and for up to 25% more but getting that message in front of the right people was another story entirely.

That’s where digital marketing changed everything.

From Word of Mouth to Clicks and Calls, Digital Marketing Made the Difference

In the early days, most of our leads came from local real estate agents who had seen our work firsthand. That network was invaluable, but limited. It wasn’t until we leaned into digital marketing strategies including SEO, Google Business Profile optimization, social media content, and paid ads that the game truly shifted.

By collaborating with a marketing partner like Talley Media, we were able to refine our message, optimize our website, and reach new audiences across Idaho and beyond. Suddenly, we weren’t just getting calls from agents in Boise we were hearing from homeowners in Twin Falls, developers in Eagle, and even out of state investors needing staging before listing remotely.

A Good Problem to Have: Too Much Demand

Since Talley Media took over our online presence, our inbox overflowed with inquiries, and we had to start referring clients to other trusted stagers in the area, something we never imagined doing in year one of business.

It wasn’t just the volume of leads that changed it was the diversity of them:

• First time sellers found us through Google when prepping their starter homes.

• Luxury agents messaged us via Instagram after seeing a reel go mini viral.

• Relocation buyers connected through Facebook to stage for resale after a job move.

Digital marketing didn’t just expand our reach it brought us more qualified leads, more varied client types, and in many cases, higher end projects.

The Power of a Strong Online Presence

If you’re in the home services world and still relying on word of mouth alone, it’s time to think bigger. Your website is your new storefront. Your social media is your modern day portfolio. And your Google presence? It’s your best salesperson.

Working with experts like Talley Media helped us:

• Build a site that converts browsers into booked consultations

• Rank higher in local and regional search results

• Create and promote content that attracts both agents and homeowners

• Run targeted ads that turned clicks into contracts

What’s Next for DeLUXE?

We’re now exploring ways to scale intelligently adding team members, increasing inventory, and even offering virtual staging consultations to meet the ongoing demand. And yes, we still refer clients to other local stagers when our schedule can’t handle it because we believe in lifting the industry as a whole.

But none of this would’ve happened without the right visibility. And that visibility? It came from smart, intentional digital marketing.

If you’re a home service business looking to grow beyond your zip code, don’t underestimate the power of a strong online strategy. We’re living proof that it works and we’re incredibly grateful for the role Talley Media played in helping us get here.

Want to see our latest projects? Visit DeLUXE Home Staging and explore how staging can help your next listing shine.